WASHINGTON — The U.S. Hemp Roundtable, a leading national advocacy organization, partnered with BlueCheck, a market leader in age-verification technology, to help hemp businesses ensure only legitimate online hemp purchases.
As online sales of hemp-derived products continue to grow, ensuring regulatory compliance while maintaining a seamless customer experience is essential. Earlier this year, the organization’s board voted to protect direct-to-consumer sales, and the group shared a legislative framework with lawmakers nationwide to address concerns about minors purchasing hemp products online.
“We strongly support the requirement of robust, third-party age-verification technology to keep adult products out of the hands of minors while meeting modern consumer demand,” said Jonathan Miller, General Counsel of the U.S. Hemp Roundtable. “Compliance with age-verification laws is a top priority for the hemp industry, and in 2025, we have more tools at our disposal than just a quick glance at an ID. Our collaboration with BlueCheck will help hemp businesses comply with age-restriction laws while ensuring only legal adult consumers can complete purchases online.”
BlueCheck’s automated age verification system provides seamless identity checks that integrate directly into e-commerce platforms, including Shopify, Magento, BigCommerce, and WooCommerce.
How BlueCheck Works
BlueCheck’s multi-layered verification system captures and verifies customer information in real-time using trusted identity databases. Key features include:
- Instant verification: Third party verification matches name, address, and date of birth against leading identity databases.
- Shopify integration: Direct Order ID linkage for a full audit trail.
- Photo ID backup: When needed, a secondary verification method.
- Automated order management: Failed verifications trigger refunds and restocking.
- Regulatory compliance: Dual verification logs, AES-256 encrypted storage, and compliance with legal record-retention requirements.
“BlueCheck is excited to partner with the U.S. Hemp Roundtable to support responsible sales in the hemp industry,” said Alex Zeig, CEO of BlueCheck. “Our system not only ensures legal compliance but also helps businesses maintain a frictionless purchasing process for verified adult consumers.”
About U.S. Hemp Roundtable
The U.S. Hemp Roundtable advocates for just, science-backed laws and regulations that support hemp farmers and a sustainable, responsible industry—from cultivation to consumer. We champion safe manufacturing, ethical distribution, and policies that protect consumer access to plant based adult-use products, while keeping them out of minors’ hands.
About BlueCheck
Founded in 2014 and headquartered in Austin, TX, BlueCheck is an age verification platform utilized by 10m+ users. With direct integration into hundreds of online platforms, BlueCheck delivers real-time, high-accuracy age validations—reducing fraud and improving platform trust.
