WASHINGTON – New Frontier Data, A global leader in cannabis consumer intelligence, launched Equio.ai, believed to be the first AI-powered platform built specifically for cannabis retailers to gain market share and bring in a continuous stream of real, high-intent consumers.
Equio.ai combines deep AI analytics, competitive intelligence, and first-party consumer targeting into one unified platform. Designed to help dispensaries outsmart the competition, increase foot traffic, and scale profitably, Equio.ai features three integrated products — MarketEQ, ShopEQ, and AdEQ — each engineered to deliver actionable insights and real-time growth.
🔍 MarketEq: Own the market before it moves
MarketEq arms retailers and investors with the most complete view of the cannabis market — past, present, and future. It includes:
- Revenue and visit data across all 38 U.S. legal cannabis markets.
- Foot traffic from 68 million verified cannabis consumers.
- Trend analysis from over 10 years of historical industry data.
- Customizable dashboards to benchmark performance against 12,837 dispensaries.
Whether launching in a new state or doubling down in their current market, MarketEq helps retailers see what others can’t — and act faster.
📍 ShopEQ: Outmaneuver the competition, block by block
ShopEQ, under the NXTeck brand, delivers hyper-local insights that lets retailers see their actual market position — and how to win. ShopEQ provides:
- A store’s real-time foot traffic vs. the top 25 local competitors.
- Daily consumer visit patterns and market share shifts.
- AI-powered recommendations to boost retention, drive first-time visits, and increase repeat buyers.
ShopEQ is how today’s most innovative cannabis retailers defend their turf and grow strategically.
🎯 AdEQ: Real customers. Real results. Real ROI.
AdEQ goes beyond programmatic to help retailers acquire real, verified cannabis consumers at scale, without guessing. It features:
- First-party audience targeting across mobile, native, and OOH.
- Built-in ROI tracking with pixel-based attribution.
- Active campaign performance and cost-per-visit reporting.
- Direct access to 68 million consumers across all digital and physical touchpoints.
Case studies show retailers achieving 26.1x ROAS, 66% increases in foot traffic, and millions in attributable revenue.
⚡ Built for cannabis retailers ready to scale
“Cannabis retail is no longer about who has the best product — it’s about who understands their market and their customer better. That’s why we built Equio.ai,” said New Frontier Data CEO Gary Allen. “This platform gives cannabis retailers the same level of strategic intelligence and AI-powered targeting that Fortune 500 companies use — but tailored specifically for our industry. With Equio.ai, retailers don’t just stay in the game — they win it.”
Equio.ai is now available to cannabis retailers nationwide.
