BERKELEY, Calif. — Vertosa, a leading infusion technology and ingredient supplier for the cannabis and hemp beverage industry, appointed Diana Eberlein chief external affairs officer.
With nearly a decade dedicated to shaping the cannabis beverage landscape, Diana’s influence and leadership have been instrumental in propelling the category forward. As the current chair of the Coalition for Adult Beverage Alternatives (CABA) and former president of the Cannabis Beverage Association (CBA), she has tirelessly advocated for responsible regulation, market expansion, and industry collaboration at both state and federal levels.
“This is a critical time for the cannabis industry, and there’s no one better suited to help navigate and shape the conversations that will define the next era,” said Ben Larson, CEO of Vertosa. “Diana has been a driving force behind the cannabis beverage movement from the very beginning. By joining forces, we are aligning our collective strengths — Vertosa’s science, R&D, marketing power, and vast partner network — with Diana’s vision and tireless advocacy. Instead of competing for space, we’re rowing in the same direction, faster and stronger.”
In her new role, Diana will dedicate her full focus to progressing federal and state-level conversations, elevating industry standards, and accelerating the growth of the cannabis beverage sector. Backed by Vertosa’s robust infrastructure and influence, Diana’s efforts will have a deeper, lasting impact across the industry.
“I’ve had the privilege of working alongside passionate leaders and trailblazers for years, and what Vertosa has built is truly unmatched,” said Eberlein. “Their impact-driven culture, commitment to science and innovation, and team-wide dedication to driving this industry forward make this an incredibly exciting partnership. I’m thrilled to channel all my efforts into advancing the regulatory and market landscape with Vertosa’s full support behind me.”
About Vertosa
Vertosa is the science-backed, service-first leader in active ingredients for cannabis and hemp-infused products. Trusted by over 150 brands across North America, Vertosa’s team of scientists, innovators, and industry veterans deliver cutting-edge infusion technology, seamless formulation services, and market expertise, empowering brands to create safe, stable, and scalable products.
