EDMONTON, Alberta – SNDL Inc. launched the Rise Rewards loyalty program on April 22. Rise Rewards is available at all Value Buds locations in Alberta, Ontario, Saskatchewan, and Manitoba.
“Our vision is always focused on the consumer experience, and our Rise Rewards program is an exciting tool to provide even more value for the Value Buds shopper,” said Tyler Robson, President of Cannabis at SNDL. “With exclusive member pricing and a simple points system to earn points with every visit, Rise Rewards is a key enhancement to the Value Buds shopping experience, reinforcing our commitment to affordability and value. Our goal is simple: we want to give people more reasons to choose Value Buds—every week, every visit.”
Customers can earn points with every visit and by participating in a recycling initiative. By leveraging insights from Rise Rewards, SNDL aims to optimize Value Buds’ pricing strategies and marketing efforts to provide superior customer experiences. SNDL intends to expand the program across its retail banners in the future.
Rise Rewards is open to those 19 years of age and older (18 years of age and older in Alberta), and no purchase is necessary to participate.
ABOUT SNDL INC.
SNDL Inc. (Nasdaq: SNDL, CSE: SNDL), through its wholly owned subsidiaries, is one of the largest vertically integrated cannabis companies and the largest private-sector liquor and cannabis retailer in Canada, with retail banners that include Ace Liquor, Wine and Beyond, Liquor Depot, Value Buds and Spiritleaf. With products available in licensed cannabis retail locations nationally, SNDL’s consumer-facing cannabis brands include Top Leaf, Contraband, Palmetto, Bon Jak, La Plogue, Versus, Value Buds, Grasslands, Vacay, Pearls by Grön, No Future and Bhang Chocolate. SNDL’s investment portfolio seeks to deploy strategic capital through direct and indirect investments and partnerships throughout the North American cannabis industry.
