MODESTO, Calif. — I Love Growing Marijuana (ILGM) is hitting the road with its U.S. Home Grow Tour, powered by Leafly. The first-of-its-kind nationwide event series is designed to unite cannabis enthusiasts, cultivators, and newcomers through hands-on education and human connection. Traveling to six, the tour reflects ILGM’s evolution as the ‘Home of the Growers,’ bringing its passion for cultivation directly to the heart of the community.
“Our recent survey revealed that 48% of home growers view community as essential — not just for learning, but also for finding a sense of belonging,” said Ernst Rustenhoven, CEO of ILGM. “This insight inspired us to create an immersive in-person experience that goes beyond selling seeds. Our goal is to empower people to cultivate cannabis and build meaningful relationships within the home growing community.”
Tour stops and community events
There’s something for everyone throughout the tour, with each stop designed to embody the local cannabis culture. At the center of it all is the ILGM Airstream, a mobile hub that captures the adventurous, free spirited home grower.
Los Angeles | Rolling Loud | March 15-16
Kicking off the tour at Rolling Loud, ILGM will transform the festival experience with its branded Airstream, offering a vibrant hub for cannabis enthusiasts and music lovers alike. The activation will feature:
- Meet & Greet with special guest Koala Puffs.
- Hands-on growing workshops every hour.
- Chill Zone to relax and recharge with friends.
- Discover the art of cultivation, meet cannabis influencers, and get some good seed deals to start your own cannabis journey, all while vibing with ILGM’s electric energy at Rolling Loud.
Palm Springs, California | March 22-23
In honor of Women’s History Month, ILGM will pop up in Palm Springs for a desert weekend getaway tailored to female home growers. Partnering with local female artists and entrepreneurs, the activation will blend education, entertainment and wellness with:
- Yoga workshop led by a special guest.
- Cannabis cocktail mixer hosted by Leafly.
- Musical performance by a local musician.
This mindfulness retreat is designed to inspire women to cultivate with confidence while promoting the creativity, resilience, and contributions of female growers.
Phoenix | March 29-30
ILGM will stop in the heart of Arizona for an experiential activation designed to educate and inspire home growing enthusiasts while bonding over a shared love of the plant featuring:
- Meet and greet with a special guest.
- Hands-on cultivation classes.
- Exclusive merch and giveaways.
- As 4/20 approaches, guests can learn from cultivation experts, explore the benefits of home growing, and celebrate cannabis culture together.
Boulder, Colorado | April 5-6
Home growers can embark on an outdoor adventure in the Rocky Mountains with ILGM, dedicated to honoring the rich history of home growing. Activities include:
- Consumption-friendly hike.
- Expert cultivation tips and tricks.
- Deep dive into ILGM’s brand evolution.
- Guests can immerse themselves in nature, learn about cultivation techniques, and enjoy the benefits of cannabis consumption.
Chicago | April 12-13
ILGM will land in the Windy City to celebrate the intersection of cultivation and culinary expertise. Known for its vibrant food scene, this stop explores how cannabis can enhance the culinary world through:
- Cannabis cooking demo led by local chef(s).
- Terpene-infused food and beverage tastings.
- Home Grow 101 course led by a special guest.
- This event combines Chicago’s love of food with cultivation expertise to create an unforgettable experience.
New York | Mary Fest | April 19-20
Finishing the tour at Mary Fest, ILGM will highlight New York’s rapidly growing home grow community by activating alongside local cannabis influencers and grassroots leaders. Event attendees may:
- Interact with industry leaders and discover the latest in cannabis products.
- Receive a free custom designed joint from a professional roller.
- Take home exclusive merch and starter seeds to begin your own cultivation journey.
- A 4/20 celebration like no other, this event merges the joy of cultivation with New York’s booming cannabis culture.
Airstream giveaway
ILGM is also giving away its iconic Airstream that will host podcast recordings, live content creation, and exclusive giveaways throughout the tour.
Join the movement and become part of ILGM’s mission to cultivate one million home growers. Sign up to receive exclusive updates and expert growing tips at ILGM.com.
About ILGM
ILGM (I Love Growing Marijuana) prides itself on being the home of the growers. Since 2012, the website has been empowering people to grow with premium seeds and expert advice while building a thriving community. Combining more than a decade of expertise with a passion for helping cannabis home growers of all levels achieve exceptional results, ILGM wants to see every seed reach its full potential. From curious beginners to seasoned cultivators, ILGM is here to support every step of the growing journey.
